date:2019-12-13
Not only is the domestic furniture market huge, because China's manufacturing industry is highly competitive, China has gradually become the largest exporter of the furniture industry, and furniture foreign trade has become an important factor in the increase in furniture turnover.
With the gradual recognition of Chinese household products in foreign markets, the export scale of some brand furniture has also been growing, driving Chinese furniture companies to “going out of the sea”. In the past, furniture products were mainly based on low-end production and foreign trade OEM. Now, driven by brand value, the domestic furniture export has been accelerated!
Furniture company product exports accelerated?
The world furniture industry has developed rapidly. In 2016, the global furniture industry's total output value reached US$420 billion, of which civil furniture accounted for about 60%. Among the civilian furniture, the soft furniture market has grown particularly rapidly, accounting for 9.13% of the overall furniture market, and is also one of the fastest growing segments of the furniture market in recent years.
With the deepening of economic globalization, the internationalization process of the world furniture industry has also accelerated, the scale of furniture production and market scale are constantly expanding, and the import and export of furniture between countries and regions of the world is also very active. China is not only the world's largest furniture exporter, but also the world's largest furniture producer. Statistics show that China accounts for 39% of global furniture production, which is 18% higher than that of the second largest country.
For foreign trade orders, there are higher requirements for production levels. How to complete your own productivity upgrade is very important. On the basis of the introduction of advanced production equipment, it is crucial to introduce an information production model. Taking the front-end integration proposed by Hongguang Software as an example, the data is opened at the front end and the back end, which is an overall improvement in production capacity and efficiency.
Industry mergers and acquisitions
For the choice of Chinese furniture companies to go out to sea, in addition to product exports, investment and mergers have also become the main path. In 2018, a number of home-listed companies announced their overseas investment.
It was found that the reasons for the overseas layout of various companies were mainly focused on solving production capacity and opening up markets. At present, the trend of “strong and strong” has become increasingly obvious. Leading companies have gained greater market share with their forward-looking strategic layout and rapid organizational response.
Current foreign trade pattern of furniture enterprises
China currently exports more mattresses and sofas to the United States. In addition to leading companies, there are still a large number of small production capacity. The limitation of small capacity is that it does not have the bargaining power with overseas customers. The ability to withstand tariff increases is weak. If you can't optimize your own production capacity and improve your competitiveness, you will be under more pressure on the foreign trade side.
