date:2019-12-13
At 10:59 this morning, the first "Anji Chair Industry" high-speed rail special trains flew out of the Shanghai Hongqiao high-speed rail station and rushed to Beijing. Unlike the past, the four high-speed rail cars outside the "Anji chair industry" four The black characters are particularly eye-catching. The heads, back cushions and small tables in the interior of the car, the luggage rack, the LED scrolling display in the car and the inbound and outbound broadcast tips of the EMU are all elements and symbols of the Zhejiang Anji chair industry. The parcel became a mobile advertising vehicle for the Anji chair industry.
It is not new for enterprises to advertise on high-speed rail, but this is listed as the high-speed rail train named by Anji Chair Industry Public Brand. The 90% of the title fee comes from the special fund for the development of the chair industry created by Anji County Government, Yongyi and Henglin. 9 leading companies in the chair industry such as Dakang, Botai and Great Eastern participated in the competition. This is not only a major measure for Anji County to do a "service enterprise" article, optimize the business development environment, but also a new attempt for Anji County's innovative ideas to provide public services for the development of the real economy, which marks the Anji chair industry from the past Focus on exporting to expand the two-wheeled drive of domestic demand and the two-way force.
As early as 1981, Anji Science and Education Equipment Factory cooperated with Tongji University and Peking University to develop the first five-wheel swivel chair in China. No one thought that after more than 30 years of hard work, a place without a chair industry foundation has now become the famous "hometown of Chinese chair industry", the country's largest office chair production base, and the largest industrial cluster of global single products. In 2018, the county's 700 chair enterprises achieved sales revenue of 39.4 billion yuan, of which 17.75 billion yuan was exported, accounting for 71.7% of the county's total exports.
In recent years, the Anji County government has actively assisted enterprises in building brands, building channels, and expanding markets, and has always taken the transformation of domestic sales as the ultimate goal of industrial development. According to Gao Anbing of the Anji County Economic and Information Bureau, this time, the high-speed rail train was issued in the form of government paying bills. The intention is to promote the pace of entering the domestic market through the actual measures taken by the government to make real money, and to support and help with practical actions. The development of the private economy. On the one hand, Anji has the golden signboard of “Hometown of Chinese Chair Industry”. Taking “Dakang” as an example, it has exerted its strength from core technology. The products have obtained 242 national patents and 21 foreign patents, from Hangzhou G20 Summit and Xiamen. The BRICS Summit, last year's SCO summit in Qingdao, each summit has a well-off boutique, once and for all on the international stage, not only for Anji to make a "face", but also for their own to a broader On the other hand, Anji has been committed to promoting the “public brand” of the chair industry. Today, Anji Chair Industry has successively obtained the transformation and upgrading demonstration zone of Zhejiang Province's block economy to modern industrial clusters, and the transformation and upgrading of China's key furniture production areas. A series of titles, such as the national industrial cluster regional brand building chair industry pilot area, which also provides convenience for some chair enterprises to expand the domestic market.
“The Beijing-Shanghai line is one of the busiest high-speed railway lines in the country. The two ends are connected to the two economic zones of the Bohai Sea and the Yangtze River Delta. The whole line runs through the three municipalities of Beijing, Tianjin and Shanghai and the four provinces of Hebei, Shandong, Anhui and Jiangsu. This is also the main target area for Anji chair industry to expand the domestic market." Gao Anbing said. The title of "Anji Chair Industry" will be tentatively set for one year. In the future, Anji will also use the special funds for the development of the chair industry, and choose relevant opportunities in key cities and key areas such as Beishangguang and Hangzhou Wulin Square. The brand promotion has helped Anji chair industry to enter thousands of households.
